The arrival of 8K laser projection, let the popularity of nearly a big step?
In recent years, influenced by the global economic downturn, market demand saturation and many other factors, global TV sales have been declining for several years. When the epidemic broke out in 2020, people started the homebody mode, pushing the annual global TV sales to reach a peak of 250 million. However, in 2021, the annual sales plummeted to only 210 million, and in 2022, the market fell again by 3.9% to 202 million, making the market even more sluggish. In contrast to the declining trend of TV, laser TV, which began to be popular a few years ago, has advanced all the way, and has the momentum of overtaking traditional TV in the large screen and high-end field.
In fact, Samsung and LG have launched 8K TV products for a long time, but the prices are basically sky-high, which is not affordable for ordinary users. Moreover, such a high picture quality on the size of 65/75 does not play much advantage, resulting in 8K TV has not made waves so far. Now, laser TV has also entered the era of 8K picture quality, seems to be more able to play to the advantages of laser TV and 8K picture quality, or this may become the new direction of development of laser TV. And laser TV will also play a role in promoting the popularization of 8K, so that more people have the opportunity to feel the shock of 8K.
Advantages and disadvantages of 8K laser TV
At CES 2023, the company ULED X and Uled Mini LED, along with the launch of its first 8K laser TV 120LX. According to the official introduction, Hisense 120LX is equipped with ultra-short focal system architecture design lens, ultra-high resolution video signal decoding and DMD driving technology. When projected on a 4-square meter curtain, it can clearly show 33 million details, and the brightness can reach 40nit, bringing great impact visual shock. Samsung also released The Premiere 8K ultra short focus projector, which projects a massive 150-inch 8K image. Although officially called a projector, it is not much different from laser TV, which also pushes the picture quality of laser TV to 8K level.
At present, the two sides have not explained much about the technical highlights of the two products, and we can not learn more about the features of the products. Among them, Hisense 120LX is expected to be released in April this year, the price is unknown, but referring to the price information of other Hisense products, blind guess 120LX should be more than 100,000 yuan. The Premiere 8K is scheduled to go on sale in the second quarter of this year. Its predecessor, the 4K 130-inch model, costs about 45,000 yuan, and the new 8K 150-inch model is expected to cost more than 100,000 yuan.
For comparison, Samsung's flagship 8K TV QN900C is currently priced at 99,999 yuan for 85 inches, while LG's 88-inch 8K OLED TV is priced at more than 150,000 yuan overseas, half the price of the old Z1 8K OLED, which is priced at more than 300,000 yuan, but still out of reach for most consumers. 8K laser TV as a new gadget, the price is quite understandable, this threshold is actually much lower than 8K TV when the initial market. As the cost of technology falls over the next few years, 8K laser TVS may soon be able to enter the 50,000-yuan market.
Compared with the traditional 8K laser TV, the price advantage is only one, the more critical point is energy saving. Related information introduction, LCD TV to achieve 8K picture quality, light transmittance will be 40% lower than 4K TV, resulting in its power consumption will be more than 60% higher. Laser TV to achieve 8K picture quality will not reduce the luminous efficiency because of the improvement of resolution, power consumption increase is not obvious, laser TV is also considered to be a way to achieve ultra-high resolution, ultra-high picture quality and the most energy saving.
According to previous media reports, Samsung's 75-inch 8K TV consumes at least 303 watts per hour, compared to LG's 219 watts per hour, far exceeding the EU energy efficiency index. The European Union is likely to set stricter standards on the energy efficiency of 8K TVS, which will obviously affect Samsung and LG's sales figures in Europe. Thus, 8K TV is not only a high-end gadget, but also a power consumer.
In summary, 8K laser TV in the price threshold, power consumption performance, home space occupation, convenience of storage and relocation have shown some advantages, and the screen size can also be adjusted automatically according to the need, the combination of super large screen and ultra-high resolution form, also can play more 8K picture quality performance. Of course, the picture quality of 8K laser TV should be difficult to compare with the traditional 8K TV. Nowadays, high-end TV is popular with OLED, Mini LED technology, color performance, contrast and so on have reached a very high level, which is difficult for laser TV to catch up in the short term. So, want to feel 8K picture quality friends, laser projection will be a very good choice, but if the pursuit of quality, it still have to watch traditional 8K TV.
The age of 8K graphics is accelerating
Many friends may feel that it is too early to discuss 8K TV, 4K TV performance is not fully used. The reality is so, the current 8K TV whether practical value or price, are far from the popularization of the stage. However, the era of 8K image quality has been closer to us step by step, at present, there are a lot of 8K content on the market, according to the speed of today's technology iteration development, at this time to start layout and preparation, in fact, it is not too early.
Therefore, the industry needs another new way to bring 8K to the front of consumers, and laser projection happens to step into the 8K era at this time, really is "dozing someone to hand over the pillow", what you need to do. Above, we also briefly summarized several highlights of laser TV. Compared with traditional TV, the future development potential is indeed greater, and the huge screen and ultra high-definition picture quality is also very good match. And, at present, laser TV maintains a good increase in the head long strength, the average price of the mainstream products is also more than two years before the ten thousand yuan, gradually reduced to about six thousand yuan price, in the tide of The Times, laser TV should be rapidly popular, gradually seize the share of traditional TV.
The emergence of 8K laser TV, that is, to promote the popularity of 8K technology, but also to help the laser TV industry impact more high-end market, improve market competitiveness. Although laser TV has many advantages, but considering the current price and picture quality, in the high-end market is not much good, most people will probably choose more mature traditional TV. But if laser TV takes advantage of 8K and super large screen, it can obviously attract more people to try it. Therefore, laser TV upgrade 8K picture quality, for the product itself and the development of the film and television industry, are mutually beneficial.
At present, the 8K software content industry has taken initial shape. With the promotion of the State Administration of Radio, Film and Television, more and more 8K film and television works will surely appear one after another in the future. Other video platforms are definitely preparing 8K film and television content to improve the competitiveness of the platform and continue to expand the content territory. In terms of hardware, the hardware configuration of the traditional 8K TV has been quite mature, but the mass production is difficult and the price cost is too high, so it is difficult to popularize. Now, the addition of 8K laser TV has opened up a new track for brands, where the cost of technology is sure to be lower than mass-producing a flawless 8K large panel.
As long as 8K laser TV related technology can be quickly formed, as sales slowly catch up, the comprehensive production cost will naturally fall, and gradually enter the budget range of more people. The software and hardware foundations have been laid, and the next step is the process of quantification and cost reduction. Considering the speed of 5G technology development, 8K is really very close to us. Maybe in another two years, there will be 8K products on the market that everyone can afford. I am looking forward to it.
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